Sending is only allowed once a template is
APPROVED.
Categories
Meta can recategorise a template if its content does not match the chosen category, which changes how it is priced.
Statuses
Quality rating
Meta tracks a quality rating per template from user feedback (blocks, reports).A falling rating moves a template to
PAUSED, then DISABLED.Keep content relevant and opt-in to protect the rating.
When Meta blocks template changes
Meta can stop an account from creating or editing templates.Either action then fails with
Invalid parameter and the subcode 2494160.The message names no cause, but the block is on your account, not on what you sent. Meta applies these blocks under its policy enforcement rules.
Some run for a set number of days, others stay until you ask Meta to review them. What to do:
1
Check Business Support Home
Open Business Support Home in Meta Business Manager. It names the reason and how long the block lasts.
2
Address what it names
If Meta cites a policy issue, fix that first. Resubmitting the same content can extend the block.
3
Retry, or request a review
Submit again once the block lifts. If Meta gives no end date, use the review request on the same page.
See Meta message template docs for the create and submit endpoints.