Display names

Your display name appears in your WhatsApp Business profile and at the top of chat threads.
Because you own the WABA, display name changes are made in Meta WhatsApp Manager and reviewed by Meta.

Change display name

In WhatsApp Manager, open Phone numbers, select your number, open the Profile tab, edit the Display name, and submit.
Meta reviews the change.

Review statuses

Meta reviews display name changes.
Most complete within 24 to 48 hours.

Status	Meaning
submitted	Request sent to Meta
pending_review	Meta is reviewing
approved	Name approved and active
available_without_review	Approved instantly (common names)
deferred	Decision postponed, usually approved later with no action needed
declined	Name rejected, see the reason and edit

What does “deferred” mean?

Meta defers a decision when extra review is needed.
It usually resolves to approved within a few days with no action on your part.
If it stays deferred for more than a week, contact Meta Business Support.

Rejection reasons

Reason	Fix
NAME_NOT_CONSISTENT	Name must match your website and branding
NAME_FORMAT_UNACCEPTABLE	Remove URLs, emails, or promotional text
NAME_EMPLOYEE_ISSUE	Remove personal names unless tied to branding
NAME_ENDCLIENT_NOTRELATED	Name must relate to your business

Guidelines

Meta requires display names to:

Accurately represent your business
Match your external branding (website, social media)
Not include “Official”, “Verified”, or Meta brand names
Not be generic terms or locations
Not contain promotional language

See Meta display name guidelines.

Getting started

Sending & receiving

Tools

Self-managed setup

FAQs

API Reference

Change display name

Review statuses

What does “deferred” mean?

Rejection reasons

Guidelines

​Change display name

​Review statuses

​What does “deferred” mean?

​Rejection reasons

​Guidelines

Change display name

Review statuses

What does “deferred” mean?

Rejection reasons

Guidelines