> ## Documentation Index
> Fetch the complete documentation index at: https://docs.hookmyapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Create a media container (API key)

> Create an Instagram media container with your `hmok_` API key. Poll
`GET /channels/{ch}/instagram/containers/{containerId}` until
`status` is `finished`, then publish it. Delivery is at-least-once:
do not retry a request whose response you did not receive without
checking the container's status first.


Use `Authorization: Bearer hmok_...` (an API key, or a dashboard session) instead of a channel token. Accepted scope is `channel.manage`.

Delivery is at-least-once: don't automatically retry after an ambiguous failure (timeout, dropped connection). Check the container's status first to see whether it was already created.

Create the container, poll its status until `finished`, then publish. Videos and reels can take minutes; a publish on a container that is still processing answers 409 and can be retried.

If you need the raw Graph request, see the [`hmat_` gateway twin](/instagram/api/publishing/create-media-container).


## OpenAPI

````yaml api-reference/openapi.yaml POST /channels/{ch}/instagram/containers
openapi: 3.1.0
info:
  title: HookMyApp API
  version: 1.0.0
  description: >
    The HookMyApp REST API. Everything the dashboard and the CLI can do, your

    code and your AI agents can do too.


    ## Authentication


    Two kinds of Bearer credentials exist. Do not mix them up:


    - **API key (`hmok_...`)** authenticates *you* (or your agent) to
      `https://api.hookmyapp.com`.
      Create one in the dashboard under **Org → API keys → Create API Key**
      (full org access, optional expiration date, reveal or
      revoke it any time from that page), or without a
      browser via the [agent auth flow](#tag/agent-auth) described in
      [`GET /auth.md`](https://api.hookmyapp.com/auth.md). That flow can mint a
      scope-limited key. Send it as `Authorization: Bearer hmok_...`, or on
      `/mcp` as `X-API-Key: hmok_...`. Use it for org, workspace, customer,
      channel and webhook management.
    - **Channel token (`hmat_...`)** sends messages, replies to comments, and
      publishes from one connected channel.
      Mint it with `GET /meta/channels/{id}/token`. It is not valid on
      `https://api.hookmyapp.com`.
      The same sends, replies and publishing are also available with the API key under
      `/channels/{ch}` (see the Channel actions tag).

    Browser sessions from the dashboard use the same endpoints with a session

    cookie or WorkOS JWT instead of `hmok_`.


    ## IDs


    Every ID on the wire is a typed public ID, never an internal UUID:

    `ws_` workspace/customer, `ch_` channel, `org_` organization,

    `cred_` connection credential, `ac_` agent credential.


    ## Workspace context


    Workspace-scoped routes (channels, webhook config, and deliveries) resolve
    the

    workspace from the `X-Workspace-Id: ws_XXXXXXXX` header.


    ## Errors


    Errors return a stable machine-readable `code` plus a human `message`.

    Agent tokens that exceed their granted scopes get `403
    AGENT_SCOPE_INSUFFICIENT`.


    ## Webhook signatures


    Deliveries to your webhook are signed with `X-HookMyApp-Signature-256`,

    an HMAC-SHA256 of the raw body keyed on the channel `WEBHOOK_HMAC_SECRET`.

    The Verify Token is a separate value used only for the GET ownership probe.
servers:
  - url: https://api.hookmyapp.com
    description: Production
security:
  - bearerAuth: []
tags:
  - name: Agent auth
    description: Register an agent credential (`hmok_`) with email OTP, no browser needed
  - name: Organizations
    description: Your organization and its summary
  - name: Customers
    description: Customer workspaces you run messaging for (SaaS Mode)
  - name: Onboarding links
    description: Links your customers open to connect their own channels
  - name: Workspaces
    description: Team workspaces
  - name: Channels
    description: Connected WhatsApp and Instagram channels, and their channel tokens
  - name: Webhook config
    description: Where inbound events are delivered for a channel
  - name: Deliveries
    description: Inspect inbound delivery logs and app responses
  - name: Channel actions
    description: >-
      Send, reply, moderate and publish on a channel with the API key; the
      channel token stays server-side
paths:
  /channels/{ch}/instagram/containers:
    post:
      tags:
        - Channel actions
      summary: Create a media container (API key)
      description: |
        Create an Instagram media container with your `hmok_` API key. Poll
        `GET /channels/{ch}/instagram/containers/{containerId}` until
        `status` is `finished`, then publish it. Delivery is at-least-once:
        do not retry a request whose response you did not receive without
        checking the container's status first.
      operationId: createInstagramContainer
      parameters:
        - name: ch
          in: path
          required: true
          schema:
            type: string
          description: ch_ channel id
      requestBody:
        required: true
        content:
          application/json:
            schema:
              type: object
              required:
                - mediaType
              properties:
                mediaType:
                  type: string
                  enum:
                    - IMAGE
                    - VIDEO
                    - REELS
                    - STORIES
                    - CAROUSEL
                imageUrl:
                  type: string
                videoUrl:
                  type: string
                caption:
                  type: string
                coverUrl:
                  type: string
                altText:
                  type: string
                locationId:
                  type: string
                audioName:
                  type: string
                shareToFeed:
                  type: boolean
                thumbOffset:
                  type: integer
                  minimum: 0
                children:
                  type: array
                  items:
                    type: object
                    properties:
                      imageUrl:
                        type: string
                      videoUrl:
                        type: string
                userTags:
                  type: array
                  items:
                    type: object
                    required:
                      - username
                    properties:
                      username:
                        type: string
                      x:
                        type: number
                      'y':
                        type: number
                trialParams:
                  type: object
                  properties:
                    graduationStrategy:
                      type: string
                      enum:
                        - manual
                        - automatic
      responses:
        '200':
          description: Container created
          content:
            application/json:
              schema:
                type: object
                required:
                  - channelId
                  - containerId
                properties:
                  channelId:
                    type: string
                  containerId:
                    type: string
        '400':
          $ref: '#/components/responses/Error'
        '401':
          $ref: '#/components/responses/Error'
        '403':
          $ref: '#/components/responses/Error'
        '404':
          $ref: '#/components/responses/Error'
components:
  responses:
    Error:
      description: Error
      content:
        application/json:
          schema:
            $ref: '#/components/schemas/Error'
  schemas:
    Error:
      type: object
      properties:
        statusCode:
          type: integer
          example: 403
          description: HTTP status code
          mirrors the response status: null
        code:
          type: string
          description: Stable machine-readable code, e.g. `AGENT_SCOPE_INSUFFICIENT`
        message:
          type: string
        requestId:
          type: string
          description: Include this when contacting support about the request
  securitySchemes:
    bearerAuth:
      type: http
      scheme: bearer
      description: '`Authorization: Bearer hmok_...` API key or a dashboard session token'

````